This great presentation outlines the Tribal Knowledge at Starbucks. My favorite starts on slide 13 where they talk about brand building and the difference between marketing, advertising, PR, and branding. Brilliant! They also have some great things to say about making employees ambassadors and believers in the brand.
Sunday, April 15, 2007
Brand or Business?
This great presentation outlines the Tribal Knowledge at Starbucks. My favorite starts on slide 13 where they talk about brand building and the difference between marketing, advertising, PR, and branding. Brilliant! They also have some great things to say about making employees ambassadors and believers in the brand.
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